In this week’s blog post I want to talk a bit about ways you can create a sense of urgency for your sales. In my book, Digital Cash Evolution, I go into great details about the techniques that can help you increase your sales in a short space of time.
But before I get into that, let me introduce myself. For those of you who are new to my blog, my name is Tiffany Simpson and I am a digital product development strategist and blogger here at TiffanySimpson.com.
My journey as a digital product development strategist began after my son was diagnosed with autism. It was during this challenge that I taught myself to create computer games and mobile apps to help my son overcome challenges with speech and social skills development. The results were amazing.
Today, my son is 10 years old and is an entrepreneur himself. He is a YouTuber, animator and the creator of The Games Space. He also has his own online course where he teaches animation. He will also help me to teach a part of the course, The Ultimate Digital Product Creation Course, that launches in July. You can feel free to check out his website. If you would like to learn more about our journey, please visit my about page.
I have also added this really cool video of him below.
Now that I have gotten that introduction out of the way, let’s get back to these sales techniques. (Clears throat)
If you want to make more sales, then adding a sense of urgency can make all the difference.
The key thing to remember here is that most things that we buy, we buy on impulse and for emotional reasons. If you stop to think about any purchase, or go away to mull it over, you will realize that you don’t actually need it the thing you want to buy. On the other hand though, when you’re in the heat of the moment and you’re feeling that sense of desire and urgency, you will often make a snap judgement buy it. Often times you do not use the product you thought you needed so desperately.
As a marketer, you need to leverage that fact and create a sense of urgency for your buyers so that they click buy now… and not later.
Here are 5 Ways To Create A Sense of Urgency for Your Sales
1. Leverage Color Psychology
The color red has a profound effect on us psychologically. Studies show that people put more money into red collection boxes for charity than any other color. So what is the lesson here? Make your ‘Buy’ button red!
2. Make Sure To Use the Right Language
The right language can be used to subtly paint a picture and to encourage a sense of urgency. Words like ‘must’ and ‘now’ can gradually build a sense of tension and get people to want to act quickly. Likewise, so too can using exclamation marks and even shorter sentences that can be read more quickly.
3. Think About the Neurochemistry
The other technique you can incorporate with your sales copy is the language of neurochemistry. The perfect scenario from the perspective of a seller is that buyers experience a combination of serotonin (desire) and adrenaline/cortisol (anxiety). You want them to feel anxious and to want what you’re selling.
Getting the desire up is a matter of telling your customers about your value proposition and getting them to imagine how what you’re selling will change their life. The anxiety comes from showing them what could happen if they fail to listen to advice.
4. Include an Irresistible Offer
A special offer such as a 50% off, is a great way to motivate people to act fast, rather than waiting for a while to see if they change their mind.
Scarcity can increase sales because it has the double impact of a) telling customers that the option to buy won’t always be there and b) making your item more exclusive and rare and thus instantly more desirable.
Want to drive your customers even wilder? Then include a countdown timer or even a number showing how many items are left in stock!
All these techniques and more are covered in my book, The Digital Cash Evolution. If you would like to learn more about this topic, I suggest you take a look at my book.
I am also launching a supplementary course, The Ultimate Digital Product Development Course, which starts on July 3rd, 2018. Participants will learn how to create and sell their own eBooks, mobile apps, software and video training courses.
Thanks for reading. See you again next week. Don’t forget to leave a comment below and let me know you stopped by. I will be more than happy to reply and even leave a comment on your blog as well.